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During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field. Emirates airlines and Middle East aviation system will face strong challenges with global aviation during the coming years. In the mean while, “the overall growth aspiration of the region demands a high-performing aviation system—including airlines, airports, and air traffic control (ATC)—that in 20 years must successfully serve more than four times the passengers it serves today. However, international benchmarks illustrate that even today’s aviation system does not fulfill current demand. In many Middle East countries, aviation systems’ quality and efficiency levels are well below international levels (e.g., compared to Europe and Asia). Heavy regulation also has resulted in limited service in terms of route frequency and destinations, high customer prices, and a need for high government subsidies to maintain the system.”1 Middle East aviation markets especially United Arab Emirates have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. In addition, the Middle airline sector plays a smart role in developing a world-class, such as Qatar Airways (which has a five-star Skytrax ranking) and Emirates Group (which has above-average profitability). “Aviation and transport infrastructure is the fundamental catalyst for the creation of global cities. The UAE’s open skies policy is the cornerstone upon which Dubai built its dynamic air transport hub, which in turn supports the growth of other industry sectors. The growth of Emirates embodies the spirit of competition and free enterprise, which will continue to guide their policies for the benefit of the UAE and of the global community in which they operate.”2 Finally, analyzing Emirates airline challenges through SWOT analysis and comparing it with Lufthansa Group a prove of being very active with Cargo and shipment services and passenger cater through developing there technology and advertise there 40 brands and looking to the needs of the customers. It was very obvious of the strengthen of innovation and creativity of Emirates is much stronger then the weakness and keep in going to hire new employees and buying new plans even during Dubai crisis. After compering Emirates with Lufthansa Group the largest airlines in terms of passenger and second largest airline of fleet aircraft. We will prove that Emirates is the most innovative and the fastest airlines growing in the world since they are 25 years old and Lufthansa 86 years old.
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