Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.
Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.
Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time.
To help you build solid, but affordable, content, here are six tips to create a great video.
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